top of page
Screen Shot 2023-04-03 at 4.35.46 PM.png

Listening to the Voices of Older Adults and Health Takers
Qualitative Study of Oxiwear Usage

Qualitative research
Nov 2022
Gradschool group project  

Project Overview

In November 2022, our team conducted a qualitative research study for Oxiwear, a stylish ear-wearable device that continuously monitors oxygen levels and provides low oxygen alerting. We aimed to help Oxiwear better understand its target group of users and assist them in developing a mobile app to complement their devices.


Research Type


To provide thorough insights for two main user groups, including health taker and the elder to help Oxiwear to update their mobile app. 

Qualitative research

User Zoom

Card sorting 



Define problem 

When it comes to insights, there are various ways we can begin our discussion. Our first step was to establish our research question and audience, which allowed us to define the scope of our project.

To refine our research question, we started by crafting a value proposition that emphasizes the uniqueness of our product and appeals to our target user group.

After gathering resources and reviewing Shivini's pitch (OxiWear CEO), we created a screening survey to identify our potential user group: the end user and health caretakers.

Our research question is, what's the two groups' perspective on Oxiwear's product?

Value Proposition

"Our organization, OxiWear, is currently working on a wearable, continuous oxygen monitoring device that aims to assist elderly individuals and their caregivers by providing life-saving benefits and promoting peace of mind."

Who is our audience?

To refine our understanding of our target audience, we have taken into account our prior discussion and narrowed it down to two key groups: elderly end users and healthcare consumers. We will develop a screening survey and compile a summary of the unique characteristics of each group.

caretaker (1).png

Healthcare Worker

Works in elder care or affiliated discipline;Possess valid certification or training in the industry

calendar (1).png

End User

Elderly Individual Over 65

Problem analysis
Solution preparation

After identifying our target audience, we proceeded to deconstruct the inquiry and develop an optimal solution for it. In order to attain a thorough comprehension of the user and their experiences, we opted for the qualitative research approach to gather data and subsequently examine it.


Having confirmed the research methodology, we proceeded to divide our research plan into the following stages:

Data collection
Screening survey  
Data analysis
Card sorting 
User insights mapping 
Data visualization 
Information gathering

We contacted the prospective interviewees and conducted interviews with a total of five individuals. Throughout this process, we ensured that our interview logistics and questions were meticulously prepared and executed.

Screen Shot 2023-04-05 at 5.09.04 PM.png

Data collection 

Sampling & Interviews

Data collection 

  1. Oxygen Monitoring Devices

  2. Website Review & First Impressions

  3. Desired Website & Marketing Content

  4. Device Usage

  5. Other Conditions for OxiWear

  6. Recommendations

Key Elements in Interview

Data Analysis 

After conducting 5 interviews, we performed card sorting to categorize the keywords and data in order to better summarize the insights from the data. Based on the collected data, we proceeded with data visualization and finally arrived at the detailed findings.

Card sorting 

Data visualization 

Detailed findings 

General findings 

Card sorting

Screen Shot 2023-04-06 at 5.09.03 PM.png

Card sorting proves to be the most effective method for labeling and categorizing qualitative data while efficiently summarizing users' key concerns and opinions.

Keywords in adapting Oxiwear
Elderly User













Elderly user

Self-health status

Unfamiliar with terminologies

Health under good monitoring

Managing hypoxia on their own

Irrelevant to their health issues


Open to learn new tech

Not familiar with tech in daily life

Confused with how to download

and check monitoring

Struggling with password

User Experience


Worries on technology


Healthcare Provider

Provider consideration


Worries on technology

Overuse of emergency personnel resources


Market differentiation

Applicability to patients with chronic diseases

Skin Tone reliability

Competitive analysis

User Experience




Ease of use

Mental health concern: Anxiety

Data visualization 

After carefully examining our data, our group endeavored to present a more compelling narrative. After conducting qualitative research, we ultimately settled on two methods: a bubble chart and persona to convey our findings.

Screen Shot 2023-04-07 at 8.33.37 PM.png

We created four distinct personas that represent our entire dataset: the enthusiast, the skeptic, the healthcare provider, and the caregiver. Each persona is a microcosm of our data

General findings from the card sorting 

Some users lack a clear perception of the concept of blood oxygen and are satisfied with their health management status, so they do not feel the need to incorporate this product into their daily lives.


Users present uncertainty about how to incorporate technology elements into their daily health management but would be willing to learn if their health required it.


Both groups have doubts about the compatibility, appearance and operation of the product. However, interviewees were generally positive about the lightweight, mobile, and unobtrusive product design.


Healthcare providers consider product compatibility and how it differs from the market.

Detailed findings 

We proceeded to delve into the detailed findings and selected key quotes from our dataset to better illustrate these findings in relation to the general ones. We then explained all the insights gained from examining these aspects.

Self-health status
Provider consideration
Understanding of modern technology
User Experience


After conducting our research, we provided three recommendations for the future development of Oxiwear's product.


Conduct elderly user testing & more research


Refine marketing strategy & socialize with healthcare providers


Build training assets & customer service plan
bottom of page